At a time when diabetes and other sugar-related health problems are on the rise, many are turning away from sugar-loaded diets to sweeteners that are missing that delicious sugary satisfaction.
Derived naturally from sugarcane, Purecane™ is an exciting taste of a world where you can have the sweetness you love, without the calories or health risks.
It's not magic.
We assembled a team of the world’s leading food scientists, and discovered a unique type of fermentation that produces a no calorie sweetener.
Our team tested thousands of yeast strains to find one that combines with sugarcane to produce a sweet zero calorie ingredient. In nature, this ingredient is called Reb M. We call it a mind-blowing, mouth-pleasing miracle.
Sweeter for you
and the planet.
Traditional sugars and sweeteners use petroleum-dependent manufacturing processes and bleaching agents, with byproducts dangerous for people and the earth.
Purecane™ depends entirely on natural fermentation. That means virtually zero waste (we’re almost there!) and no toxic health risks. The icing on the healthy cake? Purecane™ is made from sugarcane grown sustainably in Brazil. And so is the box! But we don’t recommend eating it–trust us, it tastes just like cardboard.