We're making
sweet right.
At a time when diabetes and other sugar-related health problems are on the rise, many are turning away from sugar-loaded diets to sweeteners that are missing that delicious sugary satisfaction.
Finally, we have found a game-changing solution; Sugarcane Reb M. Reb M is an extremely rare and pure molecule that tastes most like sugar with no bitter aftertaste.
Derived naturally from sugarcane, Purecane™ gives you the sweetness you love, without the calories or health risks.
It's not magic.
It's natural!
We assembled a team of the world's leading food scientists and discovered a unique type of precision fermentation that produces a zero-calorie sweetener. Our team tested thousands of yeast strains to find the one that combines with sugarcane to produce a sweet zero-calorie ingredient. In nature, this ingredient is called Reb M. We call it a mind-blowing, mouth-pleasing miracle.
Sweeter for you and the planet
Sustainability is in our DNA. While there is massive land use associated with traditional sugar and sweetener processing, Purecane™ requires 1/10th of the agricultural acreage of the competition.
We are rainforest safe! Purecane™ is made from sugarcane grown sustainably in Brazil, far away from the Amazon, and we do not contribute to deforestation. We rely heavily on the Brazilian rainfall and are able to use a fraction of the water our competition uses.
We recycle sugarcane byproduct to use as rich fertilizer for our sugarcane fields. We even recycle sugarcane to create paper for our Packets boxes! But we won't stop there. We are committed to further reducing our carbon emissions and water consumption.
Pure beginnings.
Incredible Possibilities.
So how did it all start? In 2003, our parent company Amyris was born. The company started out of a grant to develop a patented technology, allowing us to create an accessible cure for malaria. Out of that grant, Amyris has gone on to save millions of children’s lives with this treatment.
Today, Amyris continues to develop pure ingredients from sustainable sources that tackle a range of problems, naturally. And that’s how Purecane™ was born. We hope to continue making the world a sweeter place to live in.